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Electronic-CRM: a simple sales tool or facilitator of relationship marketing?

Doherty, N. and Lockett, N. and Rayson, P. and Riley, S. (2006) Electronic-CRM: a simple sales tool or facilitator of relationship marketing? In: 29th Institute for Small Business & Entrepreneurship Conference. International Entrepreneurship - from local to global enterprise creation and development, 31 October - 2 November 2006, Cardiff-Caerdydd, UK.

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Item Type:Conference or Workshop Item (Paper)
Subjects:Q Science > QA Mathematics > QA75 Electronic computers. Computer science
ID Code:1324
Deposited By:Mr. Paul Tipper
Deposited On:27 Jun 2008 14:25
Last Modified:27 Jun 2008 14:26

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